CHEAP MONDAY HISTORY
It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market. But to tell this story correctly, we have to go back to November 2000 when Orjan, Adam and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse and open up a bigger shop in central Stockholm was taken. The store was a full-time concept, open every day of the week, and therefore got the name Weekday.
From the start they carried high fashion and exclusive denim brands mixed with second hand clothing – a blend that attracted young, trendy Stockholmers.
Some of the denim sold in the shop was very expensive and Orjan felt there was a need for cheaper, but still fashionable jeans. The first style ‘Tight’ was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks.
In January 2005, Cheap Monday was developed into a brand with a full-scale collection and the distribution was extended to selected stores in Sweden as well as abroad.
Our idea is still to offer the customer fashion at an extremely good price. We want to put Cheap Monday alongside more expensive brands, in good stores where we want to shop ourselves. We are aiming to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality.
Cheap Monday Fashion is a label now synonymous with offbeat Swedish style. The collections bring a range of accessible, on-trend and off-kilter designs that are (as the name so correctly describes) super cheap, but without compromising on quality.
